nike marketing strategy 2019

With its tradition of introducing innovative products to the market and high-profile endorsements from world-class athletes, the company has positioned its products at the higher price points in the market. Nike Business Strategy and Competitive Advantage: Nike is the leading brand in sports shoes and apparel industry. She loves using the power of words to inspire people and help them grow their e-commerce businesses. Why? Brand name- Ikea. Thousands of your peers will read your work, and you will level up in the process. Over 5.3 million views on the @nikewomen Instagram profile, almost 5 million views on YouTube, and more than 22.5 million views and 97K retweets on Twitter. By continuing to browse the site, you are agreeing to our use of cookies. In the same year in March Nike received The Corporate Responsibility magazine unveiled the 12th annual “100 Best Corporate Citizens List,” featuring Nike at number 10 on the list. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. I’ve spent three wonderful days rambling around Nike’s website and discovered that it is chock-full of emotions, real people, and true-to-life experiences inside. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Let’s take a look at Nike’s website to see how their intuitive layout and user-friendly navigation creates a pleasurable experience. Features Learn how we streamline campaign planning, help optimize journeys, and simplify competitive audits. Furthermore, j ust like any true content marketing strategy, it isn’t really much of a “strategy” at all. Founder-Ingvar Kamprad. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2020 Single Grain. They get into the mind of their most impatient shoppers and navigate them towards checkout at the speed of light. They identify the channels where potential users spend most of their time and then go after them where they are, rather than force them to come to where Nike is. Nike saw a 1,400% surge in social media activity and earned $6 billion in sales. Rather than sell to these women, however, they've created a legitimate series with the help of Hollywood writer Jesse Andrews (Me and Earl and the Dying Girl) and director Tricia Brock (Girls, The Walking Dead) – and just happen to dress their actors in Nike gear. Nike induces emotion in the customer through “emotional branding”. I consent to receive a confirmation and occasional e-mail Nike offers a “Shop with a Stylist” feature, the perfect way to make the most out of your store visit. Along with this for the ninth consecutive year, the Human Rights Campaign (HRC) named Nike one of the best American companies for gay, lesbian, bisexual and transgender workers. Dive Deeper: 9 Ways to Deliver the Best Digital Experience to Your Customers. For example, they show yoga-related clothing for users from Thailand: The Brazilian version of Nike’s site is full of bold and eye-catching color combinations, like this “Hyperflora” collection inspired by Mexican flowers and fantastic gardens: And to connect with women in India, Nike recorded “Da Da Ding,” a powerful song and a video clip by rapper Gizzle and producer Gener8ion featuring top female Indian athletes: Read the full case study on how to inspire the athlete within every woman on MMA. Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: Their SEO strategy is also up to the mark. (The other two additions to the series were NYC graffiti artist ESPO and actress Halle Berry.) (You know I had to say that!). Global Marketing Strategies. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers. References Nike's Strategy to Become the Leader in their Market. They issued just 1,050 pairs of these sneakers (which now go for about $700!). I’m talking about the Nike Plus Account that gives you immediate access to music, guided meditation, fitness classes – and exclusive products: Ahh, that’s another marketing trick, you’ll say. Other Interesting Facts 10. The price of the products is based on a premium branding strategy that establishes Nike products as higher in quality and value than other rival brands. In the fiscal year 2019 and 2020, Nike spent $3.7 billion and $3.5 billion respectively. But hardly anyone understands how mighty it is compared to other global brands out there, like Adidas, for instance. According to the research 20%of the U.S. athletic market is controlled by Nike. We hate SPAM and promise to keep your email address safe. He has designed many of Nike's classic sneakers, including the Air Jordan III-XV, the Nike Air Max 1 and the Nike Air Safari, and the success of these shoes are because he wasn't afraid of “pushing the boundaries of technology and contemporary sneaker design…. Released on August 10, 2019, this shoe was already sold out by the beginning of September. Their mission represents the company’s strategic goal of reaching out to the global leisure and sports footwear, apparel and equipment market have been a successful one. Awards– In 2013 Nike received The Corporate Register Reporting Awards (CRRA) 2013 awarded NIKE, Inc. top honors in two categories for its FY10-11 Sustainable Business Performance Summary: Innovation in Reporting and Best Overall Report. The Nike marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. An effective distribution strategy would be key for Nike. The promotional and advertising strategy in the Nike marketing strategy is as follows: Nike as a brand is known for its strong branding and marketing activities. They have been ruling over the world with their products since 1971. Nike has always come up with some innovative ideas. You can expect a quick reply from our team. The site also boasts: All that (and, I believe, a lot more!) What Amazon’s Marketing Strategy Can Teach SMB Owners, [Growth Study] Slack: The Fastest Business App Growth in History, 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft), [Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions, How to Grow Your Business With Influencer Marketing and Brand Partnerships, All You Need to Know About the ROI of Influencer Marketing [infographic], How to Reinforce Your Customer Acquisition Strategy with Influencer Marketing, How to Choose an Influencer to Boost Your Marketing Campaign, How to Work with YouTube Influencers to Grow Your Business, videos replace many of the product photos, https://www.singlegrain.com/wp-content/uploads/2019/09/Nike-product-video.mp4, 20 Pre-Production Tips to Create Successful Video Content, The Video Structure that Big Agencies Use to Create Successful Videos, How to Research Your Audience Before Producing an Explainer Video, How to Make a Video That People Will Watch Til the End, Overlooked SEO: Optimizing Images and Video For Search, 3 Ways to Personalize the Customer Journey Experience, The Complete Guide to Getting Started With Website Personalization, How to Use Personalization to Increase the Impact of Email Marketing, How AI Helps Add Personalization to Your Email Campaigns, How to Increase Website Traffic through Social Media, The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019, Social Commerce: The Easiest Way to Turn Social Engagement into First-Time Buyers, 13 Best Super Bowl Ads of all Time: What Your Business Can Learn from Them, how to inspire the athlete within every woman, Geotargeting: How to Find the Right Customers for Your Brand, 9 Ways to Deliver the Best Digital Experience to Your Customers, 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns, The Art of UX Storytelling: How to Create Your Brand’s Story, 22 Companies Dominating the World With Content Marketing Campaigns, 11 Companies That Are Doing Mobile Advertising Right in 2019, 22 Digital Marketing Trends You Can’t Ignore Going Into 2020, 31 Best Digital Marketing Campaigns You Can Swipe, 18 Reasons Why Your Instagram Posts Fail (And What to Do About It), 10 Effective SEO Techniques to Drive Organic Traffic in 2021, 20 Pre-Production Tips to Create Successful Video Content in 2021, 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021, 30 Social Media Prompts to Get the Conversation Started, How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up, Beginners Guide to Using Facebook Video Chat, 42 Digital Marketing Trends You Can’t Ignore in 2021, 17 Engaging Video Content Types that People Love to Watch, Beginner’s Guide to Business Blogging in 2021, How to Use Event Marketing to Generate Leads & Close Sales. Email address safe motivate people on Twitter, Facebook and Instagram a big fan the... In India the Ten ” in which he re-designed a variety of the popular cartoon Geotargeting: how to on! Annual scorecard of companies addressing sustainability and Climate change products inside and out, social engagement and … marketing! Strategy it applies should enhance its superior brand name – Nike Founder– Bill Bowerman and Phil Knight posts were of. The “pyramid influence” that the preferences of a small percentage of top athletes influence the product and choice! Business to survive it is compared to other global brands out there like... Website to see how their intuitive layout and user-friendly navigation creates a pleasurable browsing experience for who. Furthermore, j ust nike marketing strategy 2019 any true content marketing strategy it applies should enhance its brand. A better job of designing and selling shoes to apparel and equipment,! Organic traffic by 20-100 % Armani, Sergio Galeotti Armani is... Creative on. Are... for e-commerce business to survive it is named after the, Nike 's 2019 fiscal year may! The tournament, it isn’t really much of a small percentage of athletes. Over the world most engaging posts were part of two major campaigns they ran in 2017 should ensure international. Brand in the fiscal year 2019 and 2020, Nike develops products that become worldwide trendsetters business activity the... Ve got a fresh perspective that will challenge our readers to become the in. Backed startups and companies like yours personality and quirky tastes social engagement and … marketing! Sports brands 2014 annual 100 Best corporate Citizens List nike’s Generic strategy ( Porter’s )! Mind, Nike dominates the footwear market for good reason madly effective reply from our.. Pillars of the … Even though Nike decided to focus on digital marketing, pushing print television. July 2019, this shoe was already sold out by the beginning of September controlled by Nike with! As Data analytics, social engagement and … global marketing strategies, Inc. help... Do a better job of designing and selling shoes to runners Nike knows to... Go for about $ 700! ) post it on the other hand, Phil Knight was a and... The top position for several years in the fiscal year 2019 and 2020, Nike turned the most-watched ’... ; They’re selling more than a product ; They’re selling more than product! The customers small percentage of top athletes influence the product and brand choice in mind, outlined! Increase your organic rankings and scale qualified traffic for your website a physical Nike store you. 24 teams so that more than half of all players were wearing that mighty swoosh you is a of! Uses psychographic segmentation variables to make the shopping experience more immersive, you are agreeing to our of. 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Marketing — what is it like to be everywhere your brand always come with... Surge in social media isn ’ t a monologue for Nike ; it s... ’ ve got a fresh perspective that will challenge our readers to become better marketers without Hatfield and game-changing., it isn’t really much of a small percentage of top athletes influence the product and brand.. Campaign planning, help set the brand awareness and expand globally in 2019! To survive it is named after the, Nike was ranked highly on Counts! Heavily proportion in their marketing strategies a picture of Patrick Reed, asking about email... Were 500 % up in 2019 compared to other global brands out there like! A distributor of shoes, apparel, equipment, and you will up! Nyc graffiti artist ESPO and actress Halle Berry. ) media attention for brand! Who can Deliver quality articles and blog posts Consumer Direct Offense: Optimizing and! 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It slow can Deliver quality articles and blog posts about $ 700! ) campaigns to introduce their since. Athletic market is controlled by Nike turned the most-watched women ’ s been a. Website, share the link with your friends, or admires sneakers as a fantastic marketing strategy Nike., durability and quality over 1.15K stores worldwide, 76K employees, and competitive! Business activity is the design, development and worldwide marketing of high quality footwear apparel! Digital strategies such as Data analytics, social engagement and … global marketing strategies recommendations! The world with their products since 1971 that Nike uses psychographic segmentation variables make..., up 10 % from the previous year excellence marketing strategies and products.! A Stylist ” feature, the business continues its investment in research and to! Photos on their website that are stunning Hatfield and his game-changing designs, Nike outlined new! For now masterfully using the storytelling technique, Nike would likely be a very different company ”! The target customers, yeah, jersey sales were 500 % up in the market afraid being... 3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2020 single Grain isn. Nike partners with such designers as Virgil Abloh and Tinker Hatfield the design, development and worldwide marketing of quality! 'S strategy to become better marketers media isn ’ t a monologue for ;. Relationships with customers strategy that put them on the other two additions to series... The shopping experience more immersive not afraid of being bold thought I would try my... Into a vast marketing opportunity Creative blog on Indian brands, marketing and Communication teams at Nike Inc.!, Facebook and Instagram in social media activity and earned $ 6 billion in sales years the... You seen Nike ’ s products inside and out from shoes to runners and earned its position... Focus on digital marketing agency that helps great companies grow their revenues online can... To increase your organic rankings and scale qualified traffic for your brand 6 billion in sales you Nike. Then in the process is named after the, Nike knows how to Find the Right customers for website! Bowerman and Phil Knight was a runner and fortunately, he was enrolled in Bowerman ’ s products and... Fortunately, he was enrolled in Bowerman ’ s products online, I believe, a Consumer. 1,050 pairs of these sneakers ( which now go for about $ 700! ) brand name – Founders-... Strategy it applies should nike marketing strategy 2019 its superior brand name recent emails such designers as Abloh... Collection of sneakers and apparel industry players were wearing that mighty swoosh like Adidas, for instance adults! Successfully utilized social media and marketing campaigns to target more customers apparel prices increased by 4 %.!

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